“ProfEye Challenge” which aims to preserve the historical features of Yerevan, draw the public attention towards the reconstruction and modernization of the old buildings which have become the symbols of the city’s history, was highly credited by the international jury. 

 

The “ProfEye Challenge” project, initiated by SPRING PR partner PROFAL, leading manufacturer of aluminum doors, windows and glass constructions in Armenia, has been recently nominated and is a finalist of two major international PR awards - WCFA Davos Communications Awards (2021) and the IPRA Golden World Awards (2020).

 

“We are happy that this project nominated by SPRING PR company has also been appreciated by high profile PR practitioners and senior industry leaders in the world. We value the participation in such kind of platforms in terms of popularization of our country and projects and also exchanging experience with international partners”, says Tatevik Simonyan, the co-founder and director of International projects of SPRING PR.

The “ProfEye Challenge” campaign was implemented in the framework of corporate social responsibility activities of partnering companies having in the core the goal to make historical monuments of Yerevan and other cities recognizable, to increase the involvement and participation of the society and professionals in their reconstruction process. 

 

She mentions that the socially accountable attitudes towards their stakeholders and the public are priority for them and their partners too. 

“This project is the evidence of our great love towards Yerevan and Armenia in general. Through these kinds of activities, we strive to form a new culture of dialogue between the public and various individuals, companies, and institutions employed in devising architectural projects. We would like also to increase the interest of investors in giving the second life to buildings of historical and cultural importance,” says Edgar Avetisyan, Chief Executive Officer at PROFAL.

 

WCFA President and leading PR expert Maxim Behar hopes to see these kinds of projects being implemented in various cities. 

“What I know from my colleagues from the International Jury is that the “ProfEye Challenge” project is very innovative, but also useful and can be a role model for many capitals and cities in the world which can follow Yerevan’s experience. From my rich experience, I know that the involvement of PR agency in these cases is crucial and I would like to congratulate my colleagues from SPRING PR and to wish them many more successes in all future international awards,” says Maxim Behar.

 

The first “ProfEye Challenge” which has been highly approved by an international jury, was successfully held in 2019, having leading architectural companies, individual designers, and architects take part in the challenge. 14 projects were presented by the junior and senior participants with the vision of reconstruction of Press Building located in Yerevan, Arshakunyats Ave. The first three winning projects were selected by the public through open voting, the other two were the projects approved by the urban development Committee and media representatives.